Whilst hard at work...

Working in a student bar does have its benefits now and again and this time its noticing the re branding of Corky's vodka shots.

Previously the graphics used made the brand look slightly amateur and juvenile even though it is clearly a product for adults.

Personally i think it's the choice of font, it seems asif it was a school project for a 15 year olds graphics class. 

The new graphics are a lot more sophisticated and it actually looks like a real, serious brand. 

There also seems to be a lot more thought put into the decoration - you want to take a closer look at the bottle - something which rarely happens with a bottle of alcohol i'm sure!

This rebranding will definitely do a lot of good for the product - appeals to a much broader audience, not just students!